WE?LL ADMIT IT, WE LOVE GREAT WINE? That?s why we started Ninety Cellars. It all started in the spring of 2009. Armed with a copy of the latest Wine Spectator, founder Kevin Mehra set out on a mission to bring higher quality wine to the market for a better price. He started calling wineries with a history of high ratings to ask if they had extra wine for sale. Some told him to get lost, but in the end, he found a handful of wineries that liked his concept. The plan was simple: we put their wine in our bottle, and sell it for less. But why would wineries want to do that? You may recall that the economy wasn?t in the best shape in 2009. Demand for wines priced more than $20 a bottle had plummeted and inventories were piling up. Rather than discount their wine and erode the value of their brand, we found that wineries were willing to part with a certain percentage of their production for a reduced price. It was a win/win scenario. Wineries got to sell more wine, and consumers got access to better wine at lower prices. The landscape has changed quite a bit since we launched; but our mission and our ability to offer great wine has not. With our head wine buyer, Brett Vankoski, at the helm we continue to seek out the best opportunities in the market and turn those into great values in the bottle for you. We do this because we love great wine, and we know you do too.